Google is known for bringing futuristic technologies in the world. Recently, Google Cloud has partnered with Theta Labs in its exploration of blockchain technologies.
In the Medium post, Theta Labs said, “Theta Labs, Inc., a leading video delivery network powered by an innovative new blockchain and distributed ledger technology, announced today that Google Cloud has joined its Enterprise Validator Program along with Binance, Blockchain Ventures, and Gumi. Theta’s Enterprise Validator Node program allows enterprises to validate transactions in accordance with Theta’s underlying consensus protocol. Google Cloud is also now the company’s preferred cloud provider, and users around the world will have the ability to deploy and run Theta nodes directly from Google Cloud Marketplace (GCP Marketplace) with just a few clicks.”
Well, Theta’s focus is to ensure a decentralized content delivery network (CDN), which according to them can solve the issues of combining high-quality data throughput with no buffering, as well as awarding more profits to content creators.
The involvement of blockchain comes through what the company refers to as “Theta Fuel” – tokens on which a value exchange is based between the viewer and video platform.
“Theta and its partners in the media & entertainment, telecom, technology, and gaming industries thus provide a high-performance decentralized micropayment network that scales to millions of concurrent video viewers.”, Theta Labs said in the Medium post.
Google Cloud’s key role here in this overall blockchain-based video delivery is to provide stability, reliability, and security.
Allen Day, Developer Advocate for Google Cloud said, “Distributed ledger technology enables new business models that potentially transform the global digital economy, including the media & entertainment industry. We’re impressed by Theta’s achievements in blockchain video and data delivery. We look forward to participating as an enterprise validator, and to providing Google Cloud infrastructure in support of Theta’s long-term mission and future growth.”
You can read the full announcement here.