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Google Cloud Goes Live In Indonesia With First-mover Advantage

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Google Cloud has officially launched a new region in Jakarta, a crucial step designed to help businesses overcome the traditional barriers for cloud adoption in Indonesia.

The newly launched Google Cloud Platform (GCP), which was first announced on the market in October 2018 – comes with vendor standard services such as Compute Engine, Google Kubernetes Engine, Cloud SQL, Cloud Storage, Cloud Storage, Cloud Spanner, Cloud Picktable and Pickwerry.

Rick Harshman, managing director of the Asia Pacific and Japan at Google Cloud, said, “A lack of local cloud infrastructure has been a traditional barrier to cloud adoption in Indonesia, but we’re changing that with the launch of our Jakarta cloud region.”

Representing Indonesia’s first GCP region – and the ninth in the Asia Pacific – the launch comes with three cloud zones, enabling high availability across the country. Collectively, Google Cloud now offers 24 regions and 73 regions in 17 countries worldwide.

In an indication of the importance of Google’s Indonesian market, Alphabet and Google CEO Sundar Pichai delivered an inaugural address during an online launch event, which underscores the country’s opportunities to overcome current challenges.

“You’re one of the most creative dynamic and entrepreneurial countries in Southeast Asia. With more than 150 million internet users, you have the fastest-growing digital economy in the region, and it’s expanding by more than 40%. “The most exciting thing about Indonesia’s booming digital economy is how you’re using it to improve lives – from a new generation of young Indonesians working on big ideas for the future to new startups, whose innovations are spreading around the world.” said Sundar Pichai.

Pichai said that the Jakarta cloud area – Google’s ninth APAC – would make it easier and faster for companies to use its artificial intelligence and data analytics tools, citing examples like e-commerce Unicorn Tocopedia, and GCB to predict demand and manage inventory. Sequis Life is an insurer that uses Anthos and MicroServices to create applications that help agents serve customers.

According to Harshman, customers can now benefit from “easy and fast” access to advanced Google Cloud services such as compute, storage, security, data analysis, artificial intelligence, machine learning, and application development.

“These services will be faster, more reliable, and less expensive than running their own data centers,” he explained.

In true Google Cloud style, there is already a customizable conveyor belt to strengthen the Indonesian market’s credibility. As the home of some of Southeast Asia’s most recognized unicorns, the seller counts local customers born in cloud companies such as Tokopedia, Bukalapak, Go-Jek, and Traveloka as crucial local customers.

As well as improving the customer experience of telecommunications with XL Axiata, and establishing 5G networks, it helps ride-hailing companies like GO-JEK and Bluebird achieve operational efficiency and improve customer engagement.

“Indonesia is one of the most creative, dynamic, and entrepreneurial countries in Southeast Asia,” Harshman said. “We’ve seen developers and enterprises embrace new cloud technology to solve their challenges and drive one of the world’s fastest-growing economies.

The benefit of first-mover

In launching GCP on the island, the technology giant takes the first advantage over market rivals Amazon Web Services (AWS) and Microsoft Azure.

Following the initial expansion efforts of Alibaba Cloud, market leader AWS recently unveiled plans to build data centers in the country by early 2022, with Microsoft CEO Satya Nadella delivering over 2500 developers in Jakarta in late February.

But when the potential of the Indonesia Cloud and Hyper-Scalars Circle is raised, Google Cloud is now officially open for business.

Central to such efforts is creating a “cloud-ready workforce” that will be delivered by 150,000 training labs in Indonesia by 2020. These include budget and career readiness initiatives at no charge for GCP training sessions. Juara GCP – Cloud Onboard Training – and Digital Scholarship with Indonesia’s Ministry of Communications and Information Technology help people get GCP certification.

But while the direction of travel is clear, Harshman warned that more education is needed to position the public cloud as “more scalable, more secure, and significantly cheaper” than customers trying to build and operate a data center.

Akarshan Narang
Akarshan Narang
Covering the world of Cloud at CMI.

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