AWS today launched Amazon AppFlow, a new integration service that makes it easy for developers to transfer data between AWS and SaaS apps like Google Analytics, Marketo, Salesforce, ServiceNow, Slack, Snowflake, and Zendesk. Like other similar services, such as Microsoft Azure Power Automate, for example, developers can trigger these flows based on specific events, at pre-set times or on-demand.
The new No-Code service, in conjunction with AWS PrivateLink, directs data flows through AWS rather than being exposed to the public Internet. PrivateLink, launched in 2017, provides a unique, secure connection between virtual private clouds, AWS services, and applications on the AWS network.
Unlike some of its competitors, AWS positioned this service as a data transfer service rather than a way to automate workflows. When data flow is two-pronged, AWS’s announcement often focuses on moving data from SaaS applications to other AWS services for analysis. To do this, the Appflow service has several tools for migrating data through it.
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AWS principal advocate Martin Beeby said, “Developers spend huge amounts of time writing custom integrations so they can pass data between SaaS applications and AWS services so that it can be analyzed; these can be expensive and can often take months to complete, in today’s announcement. “If data requirements change, then costly and complicated modifications have to be made to the integrations. Companies that don’t have the luxury of engineering resources might find themselves manually importing and exporting data from applications, which is time-consuming, risks data leakage, and has the potential to introduce human error.”
“The products that organizations were building with PrivateLink to share data, it was just an enormous challenge for them,” said David Brown, AWS’ vice president of Amazon Elastic Compute Cloud (EC2). “We realized that there was a need for a high-level service that took away a lot of the complexity of having to transfer that data between the service that you might be doing or the application you might be using to an AWS service.”
Amazon AppFlow enables customers with a variety of technical skills, including customer relationship management administrators and business intelligence specialists, to manage petabytes or exabytes of distributed data in applications with a few “few clicks” and without developing custom connectors or Manage application programming interface and network connectivity.
Over time, the number of integrations will undoubtedly increase, but for now, it feels like there is a little more work to be done for the Appflow team to expand the list of support services.
Kurt Kufeld, vice president, AWS, said, “Our customers tell us that they love having the ability to store, process, and analyze their data in AWS. They also use a variety of third-party SaaS applications, and they tell us that it can be challenging to manage the flow of data between AWS and these applications. “Amazon Appflow provides customers with an intuitive and easy way to connect data from AWS and SaaS applications across the public Internet. With Amazon Appflow, our customers manage and manage data spread across all of their applications, including BoxBytes and Exabytes – all without having to create custom connectors or manage a basic API and network connection. “
AWS has long left this market to competitors, despite having tools like AWS Step Functions to create serverless workflows on AWS services and EventBridge for connection applications. Interestingly, EventBridge currently supports a much wider range of third-party sources, but as the name implies, its focus is more on triggering events on AWS than moving data between applications.