Amazon Web Services has added two e-commerce giants to its growing rosters of customers — American company Mercado Libre and Germany based company Zalando. The two prominent players in the e-commerce market have chosen AWS as their primary cloud provider to improve their customer experience and expand to other regions. Mercado Libre has more than 75 million active users in 18 countries and is the largest e-commerce provider in Latin America, whereas Zalando is Europe’s foremost lifestyle and fashion product organization and has a strong 35 million user base in 17 countries.
Mercado is partnering up with AWS to ramp up its security, performance, and flexibility to support the rapid growth of its digital payment platform and providing online payment and contactless payment technology to small and medium enterprises based in Latin America. Mercado Libre is constructing a data lake based on Amazon Simple Storage Service (Amazon S3) to incorporate all of its data including payment, shipping, and sales. Mercado Libre is aiming to process more than 25 terabytes of data every day in this data lake using Amazon EMR.
The Latin e-com giant is also aiming to use Amazon’s services to improve its security and detect fraud in its Mercade Crédito credit line. It is also using Amazon Translate to automatically translate product descriptions to Portuguese and Spanish when their foreign vendors update their catalogs.
On the other hand, Zalando is using Amazon’s services to optimize business functions including pricing, marketing, and customer care. Zalando will also use machine learning to provide customers with more personalized recommendations based on their previous transactions and support delivery time by predicting the time it will take a product to return to stock. Machine Learning will also help in improving customer services by reducing the time taken to design its platform or scale new features into it. Zalando also wants a virtual trying room for the customers where they can try clothes and test fittings without trying them physically.
Sebastian Barrios, Tech Vice President of Mercado Libre, spoke about the partnership and stated, “Mercado Libre has grown dramatically over the past two decades, democratizing the benefits of trade and digital payments to entrepreneurs, small and medium-sized enterprises, businesses, and millions of customers throughout Latin America. Working with AWS, we aim to further exceed our customers’ expectations by leveraging data to continuously improve our operations and innovate new services.”