Adobe officially launches its Experience Platform, and it is built on Microsoft Azure’s Australian Data Centers Infrastructure.
Both companies expect that Australian and New Zealand businesses will experience much faster and more reliable services and can use it to provide much more immersive experience to their users. Australasian companies will be benefitted from the services that the Experience Platform supports, such as Adobe’s Experience Manager as a Cloud service and Adobe Customer Data Platform (CDP).
Real-time Customer Data Platform (CDP)
According to Adobe, the local data center of Microsoft Azure will allow companies in Australia and New Zealand to keep critical customer information on-shore.
Suzanne Steele, Managing Director, Adobe Australia, and New Zealand said: “Since the launch of Adobe Experience Cloud almost three years ago, we’ve seen a majority of our local banks, telcos, airlines, and other major brands adopt Adobe as their gold standard for marketing technology.”
“We expect this to continue, and therefore are investing — both in terms of local support and technical innovation.”
Adobe has lauded the new data center as “simplifying data governance,” by not only bringing data together from siloed applications and departments and deriving the useful output. But they are also offering customers’ access to frameworks that can help them to enforce data usage policies and expedite the proper use of their data to comply with regulations, obligations, and restrictions associated with various data sets.
Adobe finds an early Adopter for their Cloud Experience Platform
Adobe said Tabcorp Platform is an early adopter of the local data center using the Adobe Experience Platform to enhance the impact and efficiency of customer communications.
The Australian based Microsoft Azure Data Center is not only essential to keep services ready; it will also allow the brands to upkeep the critical information of their customer, such as personally identifiable information on-shore. For many organizations, it is a much-required feature with specific privacy and data sovereignty compliances.
Managing director of Adobe Australia and New Zealand Suzanne Steele says Adobe’s data center investment is just part of a more significant investment in the region.
“This end-to-end integration, allowing brands to bring together data governance and customer experience, is a first for the industry. And because of Adobe Experience Platform’s open architecture, IT teams can also easily add data governance of their own to meet all their compliance needs.”
Adobe supports Local talent
The organization has also invested heavily in their local teams and offices. For the third time, the company has achieved double-digit headcount growth year-on-year.
Adobe has doubled the number of seats available in their Sydney office, combined with a shift towards a more agile working space. Adobe is planning to relocate Melbourne’s office to a new and much larger space by the end of the year.
“Australia and New Zealand businesses are innovative and forward-thinking. They understand that to drive more business value, they need to deliver personalized experiences at scale, and are willing to invest to achieve this.”
“Since the launch of Adobe Experience Cloud almost three years ago, we’ve seen a majority of our local banks, telcos, airlines, and other major brands adopt Adobe as their gold standard for marketing technology. We expect this to continue, and therefore are investing – both in terms of local support and technical innovation.”
In New Zealand, Adobe recently appointed Colin Rebairo as the country manager.